Jan 16, 2018
The fact is, your prospects – and by prospects I mean those people and companies who are in your territory and where you aren’t actively involved with them – aren’t judging you on the quality of your web site, or the content of your white papers and case studies, or your social media strategy, or your content marketing.
The terrifying truth is:
“Your prospects aren’t thinking about you at all!”
For all they care, you may as well not exist. They’re far too busy thinking about themselves.